Innovator
“The future belongs to those crazy enough to imagine it.”
Passion, Impulse, Honesty, Risk
Curiosity, Clarity, Precision, Mastery
Belonging, Growth, Patience, Ecology
Fairness, Responsibility, Order, Boundaries
Ambition, Power, Strategy, Self-interest
Understanding the Innovator
You get sudden ideas that feel exciting and full of potential. You enjoy exploring possibilities and imagining new ways things could work. You combine intuition with analysis, which allows you to develop ideas that are both imaginative and practical. You feel inspired when you can build something original or when you see a solution that no one else has noticed. You dislike feeling boxed in or creatively ignored.
Dominant Driver
Red is the drive toward intensity and honest expression. It shows up in people who act on what they feel, say the thing everyone else is dancing around, and would rather live a vivid life than a perfectly controlled one. This might be the friend who texts “I’m outside, let’s go”, the person who laughs loudly, cries openly, or makes big gestures when something matters. At its hardest moments, Red can jump too fast, stir up drama, or burn out—only realizing afterward that not every impulse needed to become an action.
Auxiliary Driver
Blue is the drive toward understanding and mastery. It shows up in people who naturally ask questions, compare options, and try to improve the systems around them. This is the friend with too many tabs open, the person who reads the manual, or the one who quietly optimizes a process after everyone else has stopped thinking about it. At its hardest moments, Blue can get stuck in analysis, delay decisions until they feel ‘perfect’, or retreat into the safety of ideas when emotions or chaos feel overwhelming.
Lacking Driver
When you lack White, plans stay vague, boundaries are unclear, and you often postpone decisions with a vague 'we'll sort it out later' until something breaks. Commitments feel optional, shared spaces slide into mess or drama, and it becomes hard to trust that anyone—including you—will actually show up in the way they said they would.
Lacking Driver
When you lack Black, you tend to wait to be chosen, hoping that effort or goodness will eventually be noticed on its own. You stay in unsatisfying situations because you don’t see any real leverage or options, avoid asking directly for what you want, and talk more about what you can’t do than about moves you could try. Saying no, setting terms, or pursuing your own interests feels selfish or dangerous, so your life is often shaped by other people’s decisions.
Strengths & Weaknesses
- Transforms intuitive leaps into innovations that actually work
- Generates breakthrough concepts with emotional and intellectual force combined
- Sees possibilities others don't—connections between things no one thought to combine
- Inspires others through sheer originality; your ideas make people feel like the future is possible
- Abandons projects once the initial excitement fades and the real work begins
- Struggles with slow refinement—editing, iterating, polishing feels like death
- Resists feedback that feels constraining, even when it would make your work better
- Scatters energy across too many brilliant ideas, none of which reach completion